The e-choupal initiative—whereby a choupal is equipped with a computer and internet connectivity—is the brainchild of a large agricultural processing company in india, the indian tobacco company (itc. Describes the use of internet technologies to reach these farmers and, in particular, examines a new system called the echoupal, developed by the indian conglomerate itc. Although e-choupal was conceived as itc's answer to its supply-chain woes, itc was quick to realise that it had discovered the delicate balance between achieving corporate profitability and making a social contribution. What works: itc's e-choupal and profitable rural transformation background information itc to the rescue itc-leading private company in india huge amounts of revenue yearly.
Technologies for humanitarian challenges case study: itc's e-choupal the role of it in developing rural india sharad sridhar business consulting group. Itc e-choupal: corporate social responsibility in rural india case solution, set in the context of the services provided under-, this case highlights how rural india exploited the use of technology by indian conglomerate itc transfo. Going direct to the farmer: itc's e-choupal initiative ravi anupindi michigan business school, university of michigan itc group is a large diversified company with interests in tobacco, hospitality industry.
Itc agri business one stop - shop offering india's finest agri - produce to the world e-choupal - network of 6,100 e-choupals across 35,000 villages servicing over 4 million farmers. Information, efficiency, and sustainability in indian agricultural markets: e-choupal, itc's private initiative. Academiaedu is a platform for academics to share research papers.
Shri yc deveshwar, chairman, itc limited addresses at make in india global initiative - duration: 11:02 ministry of information & broadcasting 9,221 views 11:02. New initiative: e-choupal to address the above problems and to integrate association with rural suppliers, itc's international business division started a unique initiative e-choupal. This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to elaborate a typology based on the cornerstones of participation and equity. In this way, e-choupal eliminated information asymmetry regarding prices and allowed farmers to time the sale of their produce, consequently fetching higher prices.
An e-choupal is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure it is basically a computer with internet facility that allows users to access the e-choupal website run by itc a local farmer acting as a coordinator or 'sanchalak. Read this essay on itc e-choupal come browse our large digital warehouse of free sample essays get the knowledge you need in order to pass your classes and more. This is to certify that below signed has completed a project study on 'itc's e-choupal, taking e-business to farmers' successfully under my guidance and supervision this work is original in conception and collected data will be used only for academic purpose today in 21 century e-business.
Read more about itc turns aggregator with e-choupal 40 to boost farm income on business standard itc plans to provide agri-services through e-choupal, which leverages it to empower farmers. What connects a corporate giant, farmers and we the consumer meet itc e-choupal this initiative has enabled farmers from over 40,000 villages to make better choices and offered insights on better farm practices.
Itc has been undertaking several csr initiatives over the years and been appreciated for them globally itc has work on initiatives in primary education, watershed development, women's empowerment, livestock development. Itc's echoupal initiative deployed technologies to re-engineer the process of procurement of soya and other crops in rural india - itc e-choupal analysis introduction. Knowledge based operation - the itc e-choupal model shows that ict can be creatively used on win-win basis all stakeholders part of the system. E-choupal is an initiative of itc limited, a conglomerate in india, to link directly with rural farmers via the internet for procurement of agricultural and.